Job Details

Senior Marketing Manager, Customer Segmentation Strategy

  2026-05-09     TD Bank     Greenville,SC  
Description:

This role is not eligible for TD work visa support or sponsorship (e.g., H-1 B, F-1 OPT/ STEM OPT, TN or other work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship. TD Bank, US is looking for a strategic data-driven marketing leader to define how we identify, target, and grow our most valuable customers. This role isnt about static segments. Its about owning and evolving our segmentation strategy and building a modern, data-driven segmentation strategy that fuels acquisition, engagement, and retention across the lifecycle. This senior leader will own end-to-end segmentation strategy by defining and evolving customer segments using behavioral, transactional, and attitudinal data and move beyond fixed demographics to dynamic, needs-based segmentation across the consumer businesses. This pivotal role will turn customer data into actionable, high-impact audiences and help embed segmentation into campa...Marketing Manager, Strategy, Customer Experience, Marketing, Manager, Customer Engagement, Banking, Business Services


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