Job Details

A company is looking for a Digital Product Lead, Growth to drive experimentation and optimization in their digital acquisition ecosystem.Key ResponsibilitiesOwn the customer research pipeline and synthesize insights into actionable test conceptsConduct ongoing competitive analysis to inform experimentation strategy and prioritizationDesign and execute landing page personalization strategies and maintain a prioritized experimentation roadmapRequired QualificationsBachelor's degree in Marketing, Business, Data Analytics, or a related field5+ years of experience in growth, CRO, experimentation, or product-adjacent rolesExperience in high-consideration funnels, financial services, fintech, or performance marketing environments is a plusProficiency in Optimizely or a comparable experimentation/personalization platformStrong understanding of experimentation frameworks, including A/B testing and personalization