Job Details

A company is looking for a Head of CRM.Key ResponsibilitiesOwn lifecycle revenue, retention, repeat rate, and LTV performance across CRM channelsSet strategy and governance for email, SMS, push notifications, direct mail, loyalty, and referral programsLead, mentor, and develop CRM team while ensuring alignment with broader company initiativesRequired Qualifications10+ years of experience in CRM and lifecycle marketing within a consumer, DTC, or eCommerce environmentProven track record of driving measurable improvements in retention, engagement, and LTVExperience leading lifecycle strategy across multiple channelsStrong background in experimentation, measurement, and data-driven decision-makingDeep familiarity with CRM platforms and marketing automation tools