Job Details

Senior LinkedIn Strategist (Remote US) - Future Opening

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is therole for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. Were future?focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team!

We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs). This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast?growing specialty agency.

Roles & Responsibilities

• Oversee and lead a collection of social media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build quarterly strategies for clients
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in a boutique agency within Directive
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are achieved
• Understand the value of programmatic campaigns
• Drive cross?sell, upsell and referral via client relationships and professional network
• Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years experience at a performance/digital marketing agency supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different LinkedIn ad units such as conversation ads, document ads, CTV and more
• Proficiency using LinkedIn Campaign Manager, ZoomInfo, 6Sense and other tools
• Ability to delegate to junior team members for joint success
• Strong understanding of paid principles: keyword research, ad copywriting, bid management, campaign optimization
• Ability to analyze performance data using Google Analytics, GA4, Excel or other platforms to drive decisions and optimize performance
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid?market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Competitive and curious; true problem solver
• Live on the cutting edge of the industry, always looking for opportunities to grow and share
• Organize, prioritize and manage multiple projects simultaneously
• Quality?obsessed and have not lost your soul for advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Encompass our core values through every interaction, internally and externally
• Effectively manage approximately five mid?tier and enterprise accounts
• Meet and exceed department level KPIs, such as client growth and goal attainment. Core KPIs include client NSMs (North Star Metrics) and client satisfaction scores
• Build client trust and relationships that create consistent renewals
• Cross?sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exceptional decision making related to strategic direction for accounts

Benefits

• ???? Annual base salary range: $85,000 $95,000 (estimate; actual may vary)
• ???? Medical, dental, vision, disability and life insurance coverage for you and your family that fit your lifestyle; 100% employer?paid plan for you and 50% employer contribution for dependents
• ???? Mental health: Access to certified therapists through Spring Health, membership to Headspace
• ???? Physical health: Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• ???? Time off: Unlimited PTO (minimum 2 weeks), paid company holidays, your birthday off, end?of?year recharge (closed Dec?24??Jan?1), paid parental leave
• ???? Financial: Traditional and Roth 401(k) with 3% company match
• ???? Bonus: Annual bonus based on tenure, scaling over time

Work Environment Requirements

As a remote?first company, youll have the ability to work from anywhere in the US, with the option to enjoy our state?of?the?art offices in Irvine, California. For some positions, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia; for global locations you must have established and current work authorization and permanently reside in that country.

This role operates 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom) and Slack. You will need a laptop computer (PC or Mac), software platforms, and other office productivity tools as necessary. You must be able to remain stationary for extended periods, observe and interpret written and/or verbal communication, have reliable internet access, and a professional background.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre?employment testing, or otherwise participating in the employee selection process, direct your inquiries to ...@directiveconsulting.com.

Additional Information

At Abe, one of our core values is People First. Were committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.