Job Details

Overview:

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. The client is a San Francisco, California-based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes. The company has offices in the United States, Europe, Australia, and Asia.

Title: Senior Marketing Professional

Location: San Francisco, CA 94104

Duration: 6 Months

Job Type: Contract

Work Type: Remote

Job Description:

The Mission:

• Our data collaboration cleanroom allows restaurants to collaborate with partners such as delivery services, offline businesses, and more to enrich their marketing strategies, gain competitive insights, measure campaign performance, and drive measurable outcomes.
• This is a unique opportunity to shape the future of marketing measurement for the QSR industry by leveraging your deep industry knowledge and client's cutting-edge platform.

• Craft an industry strategy by identifying the biggest data collaboration opportunities between QSR and adjacent industries, prioritizing repeatable use cases, and estimating the potential for growth.
• Define the key collaboration use cases and business outcomes for both sides of the marketplace.
• Deliver the vision, playbook, and requirements for a set of "templatized" use cases, including their associated data inputs and outputs, measurement dashboards, impacts on business KPIs, and guidance for pre-sales discussions.
• The success of this mission will be defined by delivering actionable templates that QSR leaders can trust to drive measurable growth and innovation.

• A storyteller: You know what marketing leadership, data science, and other key stakeholders care about, which dashboards are critical, and which business KPIs matter the most.
• A visionary: You can articulate how leveraging second-party data can transform the QSR industry and tie your value proposition to priority business KPIs beyond marketing.
• 5+ years of experience presenting marketing strategies to C-suite executives in the QSR industry.
• Detail-oriented and data-driven: You understand how dashboards are built, presented, analyzed, and interpreted by different stakeholders.
• Experience collaborating with delivery platforms (e.g., Uber Eats, DoorDash) for marketing is a plus.
• Strong collaboration skills with data science teams to define and interpret QSR-specific experiments.
• Experience with Retail Media Networks is a plus.
• A strong understanding of BI tools.
• Experience with data cleanrooms is a plus.