Job Details

Hello,

Greetings!!!

This is Abhishek from Jconnect INC. Below is the requirement with my client. Please let me know if you are available for this role.

Title: Marketing Data Science Manager

Location: Remote

Duration: Long Term

JOB DESCRIPTION:

Skills:
• Domain Background and Communication:

o Proven ability to present technical insights to senior marketing stakeholders

o Strong business storytelling and decision-making influence o Solid grasp of media channels and marketing strategy
• Optimization model and analysis:

o Experience with search/tROAS models/TV creative optimization or similar optimization work o Ability to translate MMM outputs into ROI-based spend recommendations o End-to-end MMM build experience (not just maintenance) § Strong understanding of adstock, saturation, lag effects, and model validation • Hands on and programming:

o 5+ years hands-on modeling in Python/R + strong SQL o Experience with AWS (SageMaker, EC2, Lambda) for model deployment will be a plus

* Do not submit candidates who are primarily engineers, junior modelers, or those without clear MMM ownership or business communication strength.

Roles and Responsibilities:
1. Core Technical Expertise (Non-negotiable) Causal & Predictive Analytics
• Strong in lift measurement, incrementality, and experimental design.
• Able to frame business problems using appropriate methods (e.g., Bayesian, regression, uplift modeling, time-series forecasting, optimization, casual ML).
• Ability to quantify uncertainty and defend ROI confidence intervals.
• Strong experimentation expertise: geo tests, lift tests, synthetic controls, DiD.

Marketing Mix Modeling (MMM)
• Has built MMM end-to-end and have deep understanding on marketing media optimization, not just contributed.
• Experience scaling MMM across multiple regions/products.
• Experience presenting MMM outputs to executives and adjusting the model based on business feedback.

Search / tROAS / Value-Based Bidding
• Hands-on experience building or maintaining:

o tROAS models, geo experiments, incrementality tests o Media spend optimizers and bid strategies • Understands channel behavior and measurement nuances.

2. Business & Stakeholder Communication

The candidate must:
• Communicate complex modeling clearly to VP-level, non-technical audiences.
• Translate model outputs into actionable marketing recommendations (e.g., where to shift $20M).
• Defend model assumptions and ROI estimates under pressure.
• Demonstrate ownership of cross-functional stakeholder conversations.

This is where many technical candidates fail. We need someone who thinks like a marketing strategist, not only a modeler.

3. Marketing Domain Knowledge

Candidate must understand:
• Media channels (search, display, paid social, TV, OLV, direct mail)
• Funnel stages, attribution issues, incrementality
• Budget allocation logic and marginal ROI curves
• Creative impact and measurement This cannot be taught easily-must have hands-on applied experience.

4. Hands-On ML + AWS/MLOps (Good to have)
• 5+ years Python/R/STATS modeling • Strong with SQL and large data sets • Deployment experience using:

o AWS SageMaker, Lambda, EC2

o Terraform (nice to have)
• Comfortable owning production pipelines (MMM, optimizers, segmentation, etc.)

5. Leadership & Ownership
• Can lead projects end-to-end with minimal direction.
• Can guide analysts or engineers and review their modeling work

5. Leadership & Ownership
• Can lead projects end-to-end with minimal direction.
• Can guide analysts or engineers and review their modeling work.
• Comfortable setting standards for MMM, creative measurement, and search models.
• Can influence marketing, product, and finance partners.

6. Ideal Background
• 10 years marketing analytics and data science • Experience at:

o Education, Retail, e-commerce, telecom, CPG, or B2C at scale o Media agencies with MMM ownership (e.g., Analytic Partners, Neustar, Gain Theory, Merkle) o Companies with strong internal MMM teams • Prior role titles:

o Senior/Lead Marketing Data Scientist

o Marketing Science Manager

o Econometrics Lead

o Media Measurement Lead

If you are interested, please send me your updated resume ASAP with below details:

Full Name:

Current Location/Zip:

Contact Number:

E-Mail Id:

Alternate Email Id:

Visa/Work Permit Status:

Current Rate/Salary:

Expected Base Salary:

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Willingness to relocate to job location:

Any Relocation Concern (family/house/weather):

Current/Previous Employer Name:

Preferred Interview timings (Specify Time zone):

Any other job opportunity in process & at which stage:

Overall Experience Summary:

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Looking forward for your response..

Thanks and Regards,

Abhishek Singh

Jconnect Infotech Inc.

168 Barclay Center Ste. 347,

Cherry Hill, NJ 08034

Contact: 856-###-####

Email: ...@jconnectinc.com