Job Details

Product Manager, Media Attribution

Job Overview:

Reporting to the Sr. Director of Product, the Product Manager will oversee Zartico's marketing and visitor intelligence product suite - including the Z5 analytics platform, Media Attribution, and Website Attribution..

In this role, you'll define product requirements and user stories, manage releases, maintain a robust and prioritized backlog, and coordinate customer and internal feedback to continuously improve our offerings.

You'll work across our entire productecosystem, gaining a deep understanding of how our applications interconnect to deliver comprehensive insights for destination marketing organizations. This role specifically requires hands-on experience with marketing attribution products, methodologies, and metrics - including multi-touch attribution, media performance measurement, and ROI analysis.

This is a unique opportunity to help shape and influence an integrated data platform rather than being confined to a single product area. You'll collaborate closely with the Sr. Director of Product-who sets overall strategy and direction-while driving the day-to-day execution, feature development, and cross-product initiatives that bring Zartico's vision to life.

As a key member of the product team, you will have a significant influence on the company's strategic direction and will be instrumental in driving revenue growth, market expansion, and customer satisfaction.

Requirements:

• 3-7 years of product management experience.
• Direct experience managing or supporting media attribution, campaign analytics, or marketing measurement products
• Experience in Agile/Scrum product development methodologies
• Exemplary presentation skills and relationship skills both in-person and in-virtual settings
• Bachelor's degree in a technical or business field required; advanced degree (MBA or equivalent) strongly preferred.

Preferred Qualifications:

• Tourism, digital marketing and/or marketing agency experience.
• Proven expertise with attribution models, media mix modeling, and campaign measurement frameworks
• Familiarity and comfort with AI, LLM, modern cloud architecture, APIs, and enterprise integrations.
• Prior startup experience and/or experience scaling products from MVP to enterprise-grade solutions
• Proven ability to drive innovation through user research, experimentation, and rapid prototyping

Core responsibilities:

• Through collaboration with the core team, define products with a clear long-term vision for Zartico products based on user needs, market research, and company goals.
• Clearly detail product(s) value to clients- What they receive, how it makes their workflow better, why they don't want to work without it.
• Define the user experience from initial concepts to delight and adoption.
• Create & maintain product roadmap outlining how the product will evolve, prioritize features, bug fixes, releases, and how the product solves customer needs.
• Collaborate with cross-functional teams, including engineering, data science, sales and customer success to execute on product strategy
• Define and prioritize product requirements, user stories and acceptance criteria for all product releases.
• Ensure a SaaS like customer experience and easy user experience in all customer-facing products.
• Manages the continuous customer feedback process
• Iterate on product features based on product feedback, KPIs and evolving market trends
• Lead agile product development processes
• Partner with marketing & sales to develop product positioning, messaging and launch plans
• Serve as the subject-matter expert for attribution products - ensuring data accuracy, clarity in performance metrics, and actionable insights that connect marketing spend to visitation and economic outcomes
• Collaborate with data science and engineering to enhance attribution methodologies, reporting frameworks, and visualization tools for Zartico's Media Attribution product

Responsibilities:

Product Strategy

• Assisting in defining and articulating a bold, forward-looking product vision and multi-year strategy that aligns with the first customer needs/value, the company's mission, and business goals.
• Leverage modern AI and AI growth as a core component of product strategy and delivery.
• Move forward market opportunities and guide prioritization to balance innovation with optimization.
• Represent the product organization in all cross-functional meetings, serving as the voice of the product team.
• Represent value to the end customer in all cross-functional meetings.

Cross-functional Collaboration

• Act as a key liaison between product, engineering, design, marketing, sales, support, and operations
• Serve as a marketing partner, ensuring the product(s) value and capabilities are translated to the marketing team.
• Ensure alignment across teams on product priorities, requirements, and delivery timelines.
• Partner with marketing and customer-facing teams to support go-to-market strategies, positioning, and enablement

Product Execution

• Own the full product lifecycle: research, ideation, validation, delivery, launch, and iteration.
• Use qualitative and quantitative data to validate assumptions, prioritize features, and refine the roadmap.
• Help establish product development best practices, driving consistency, scalability, and operational excellence

Customer & Market Focus

• Continuously gather customer insights through interviews, usage data, and Net Promoter Score (NPS)/Customer Satisfaction Score (CSAT) scores.
• Stay informed on market trends, competitor offerings, and emerging technologies.
• Ensure that products solve real customer problems and deliver measurable value.
• Ensure proper user experience and ease of use for the customer journey using our products.

Performance & Analytics

• Assist with defining success metrics and KPIs for product performance, usage, retention, and growth.
• Analyze product performance and use data to drive prioritization and resource allocation.
• Oversee attribution product reporting accuracy and methodology, ensuring that models produce measurable, repeatable, and trusted client insights
• Report progress and outcomes to executive stakeholders regularly

Location:

Zartico is a remote-first company with headquarters in Salt Lake City, Utah. This role is open to candidates located anywhere in the continental United States.

Occasional travel, estimated at approximately 25%, may be required.

Applicants must be currently authorized to work in the United States on a full-time basis. Zartico is unable to provide Visa sponsorship at this time.

Why Zartico?

Zartico is an emerging marketing technology company that applies advanced data science and proprietary technology to deliver innovative marketing performance solutions to the travel and entertainment industries. By transforming complex data into actionable insights, Zartico illuminates the hidden patterns of people and places, empowering marketers to identify and engage their ideal customers at the optimal time, optimize marketing tactics to maximize effectiveness and efficiency, and communicate real-world impact.

Zartico Benefits & Perks:

• Health, Vision and Dental with subsidy for employee-only premiums
• HSA & FSA options available.
• Unlimited Paid Time Off
• 16 Paid company holidays
• Winter Break (Dec 24th - Jan 2)
• 401(K) plan