Job Details

The Marketing Manager will support the Greenville Sales Team by delivering effective marketing tools, programs, and processes that drive traffic, generate leads, and help achieve or exceed sales goals.

Responsibilities:

• Manage web content and social media presence.
• Execute email marketing campaigns.
• Leverage company resources to deploy social media marketing initiatives.
• Create marketing brochures and social media content for the Sales Team.
• Build relationships with local Realtors to increase brand awareness for SDH.
• Serve as the Division expert for Sales Office setup and model home merchandising.
• Oversee onsite and offsite community signage, including weekend directional signage.
• Collaborate with Sales Team to plan and manage onsite and offsite marketing events.
• Maintain MLS listings for all communities.
• Stay informed on all active and upcoming communities within the Division.
• Run Market Analysis and continually monitor competitor product, pricing, and incentives
• Maintain knowledge of all floor plans offered within the Division.
• Act as the Division's brand ambassador.
• Utilize tools such as Anewgo or Paradigm to enhance website content and activate kiosks in sales offices.
• Create Division-specific content, including photography, video assets, and print/digital materials.
• Partner with preferred lenders on financing programs.
• Understand and utilize SMART for essential job functions.
• Work with Support Center Marketing and external partners to optimize marketing spend, including Google paid search and listing sites (Realtor.com, Zillow, Homes.com, NewHomeSource.com, etc.).
• Help establish annual purchase funnel goals and monthly community traffic targets to support sales objectives.
• Track and report digital marketing performance across the purchase funnel (website traffic, lead generation, physical traffic, sales conversion, search campaign effectiveness).
• Assist in developing and managing the Division marketing budget.
• Devise traffic-generation strategies for underperforming communities.
• Support Land and Sales teams with marketing aspects of land packages for CIC submissions, including competitive analysis using tools such as:
  • Smart Real Estate
  • MarketNSight
  • Zonda/MetroStudy

Minimum Requirements

• Education: Bachelor's degree in Marketing, Communications, or related field.
• Experience: Minimum of 3 years of relevant marketing experience.
• Technical Skills: Proficiency in Microsoft Office, email platforms, desktop publishing, and graphic design.

Core Competencies

• Strong oral and written communication skills.
• Ability to problem-solve and make sound recommendations.
• Basic math proficiency.
• Detail-oriented with strong organizational skills.
• Ability to prioritize multiple tasks and work independently when needed.
• Team-oriented with the ability to influence and collaborate effectively.
• Customer-focused mindset.

Work Environment

• Strong work ethic and initiative.
• Continual communication with Division leadership.
• Computer proficiency.
• Willingness to support broader organizational needs.
• Other duties as requested by Division leadership

We are an Equal Employment Opportunity employer and a certified Drug-Free Workplace.

About Smith Douglas Homes:
New home builder, Smith Douglas was recently recognized by Builder Magazine as the 32nd largest builder on the Builder Top 100 Rankings. With over 40 years of industry experience, our mission is to enhance people's quality of life, providing our customers with the opportunity to own a quality-built, value-packed new home. Through our proven, disciplined operations, we reduce costs and deliver quality craftsmanship, which translates into a well-constructed and affordable home.

We are proud to be a Certified Great Place to Work!

Our mantra: "It's amazing what you can accomplish when you don't care who gets the credit!"