Job Details

Senior Brand Planner

Overview

The Senior Brand Planner will take the lead role in driving strategic thinking on one of the agency's largest accounts. He/she will be the source of vital insights into the market, the client, and the consumer and be instrumental in the creative process.

Responsibilities:

• Building rapport with account management, media - and most importantly, creative.
• Passionately presenting and defending your views - while paying attention to those of others - with the goal of attaining the ultimate truth.
• Being skilled in the art of persuasion.
• Being analytical and intuitive in interpreting information from a variety of sources and effectively presenting it to colleagues and clients.
• Possessing a self-confidence that allows you to speak with conviction, not ego

• At least 7 years of planning experience on significant, creative brands; with experience as the lead planner on some of them.
• Success in building strong, trusted relationships with creative.
• Demonstrated ability to write briefs that give clear direction to creative.
• Experience managing primary and secondary research initiatives and teasing out the most salient insights.
• Experience evaluating the effects of communications in the marketplace.
• Bachelor's degree or advanced education required