Job Details

Position Overview: A dynamic and motivated Practice Liaison (PL) will spearhead our marketing initiatives and enhance relationships with referring doctors. The PL will be responsible for implementing a comprehensive marketing strategy that fosters meaningful interactions, drives referrals, and supports our mission of delivering exceptional care.

This role will require travel 75% of the time to support surrounding locations.

Key Responsibilities:

1. Marketing Strategy Implementation

• Define marketing activities in alignment with Flagship Specialty Partners standards, focusing on creating, communicating, and delivering value to our referrals and offices.
• Track and measure marketing effectiveness using key metrics, such as new patient (NP) referrals and revenue generated from target practices.

• Analyze the referral report to identify potential referring doctors by geography.
• Create and manage a daily route calendar aimed at visiting approximately 5-8 offices.
• Communicate targets to relevant offices and doctors, including RSL, OMs, and PL Leader.
• Prepare pre-visit notifications outlining objectives and key messages for each visit.

• Collaborate with doctors and management to develop and maintain a targeted list of referring practices that drive significant NP referrals.
• Regularly review and update the target list to ensure its effectiveness.

• Ask Open Ended Questions to encourage conversations about referral gaps and patterns
• Promote the value that our providers and offices can bring them and their patients
• Distribute invites for marketing and CE events, fostering strong relationships with referring doctors.

• Track performance metrics, including referral patterns and event attendance, to assess the effectiveness of outreach efforts.
• Conduct monthly/quarterly marketing meetings with doctors, offices and management to evaluate strategies and improve collaboration.

• Maintain accurate records of interactions and input data into relevant systems (DSN).
• Prepare for daily visits by checking schedules and coordinating with OMs.

• Marketing or Dental Experience (preferred): Candidates are not required to have prior marketing or dental experience, but having background in at least one of these areas is strongly preferred.
• Proven experience in healthcare marketing or sales.
• Strong analytical and communication skills.
• Ability to build and maintain relationships with diverse stakeholders.
• Self-motivated and organized, with a focus on results.
• Uphold a high degree of professionalism and a polished professional image.