Job Details

Digital Marketing Specialist

Develop and execute digital marketing strategies to increase brand awareness and drive traffic and revenue through paid ads and email marketing channels. Manage and optimize paid advertising campaigns across various platforms to ensure maximum ROI. Develop and execute email marketing campaigns using Klaviyo, including list segmentation, content creation, A/B testing, and automation workflows. Monitor and report on key metrics and KPIs related to paid advertising and email marketing performance. Collaborate with cross-functional teams, including design, content, and analytics, to ensure a cohesive digital marketing strategy. Stay up-to-date with digital marketing trends and best practices to continually improve our digital marketing efforts. Manage and stay within a set marketing budget.

Must Haves:

• Strong experience in digital marketing, specifically in paid ads and email marketing
• Strong understanding of Klaviyo, including segmentation, content creation, A/B testing, and automation workflows
• Experience managing paid advertising campaigns on platforms such as Facebook, Google, and LinkedIn
• Proficient in analyzing and interpreting data to optimize campaigns and report on key metrics
• Ability to work collaboratively with cross-functional teams
• Excellent communication and interpersonal skills
• Strong organizational and project management skills
• Results-driven mindset and ability to meet deadlines

Nice to Haves:

• Experience with ActiveCampaign, HubSpot, etc.
• Experience with Adobe Suite (Photoshop, InDesign, Illustrator)
• Ability to provide basic graphic design for advertising/email marketing

Home Office Requirements:

• Please only apply for this role if you have the following home office requirements:
• Perfectly working headset and webcam
• Stable internet connection of at least 5 Mbps
• Up to date computer system with a minimum of Windows 8 or Mac OS X
• Quiet room with no distractions or background noises
• A backup plan if the power goes out or if your internet connection becomes unstable during your shift

Only applicants meeting the strict criteria above will be contacted.