Job Details

🚀 Chief Sales Officer (CSO) / VP of Sales — Big Guns Coffee & Farm

📍 Pendleton, SC | Full-Time | Onsite/Hybrid | Veteran-Owned AgTech Company

Big Guns Coffee & Farm is America's first indoor hydroponic coffee farm, founded by Marine Veteran T. Shane Johnson and his daughter, Charli.

We grow, roast, and package coffee under one roof — pioneering sustainable, U.S.-grown coffee that's changing the way America drinks its morning cup.

With products already on shelves at Walmart, Sprouts, ShopRite, and HomeGoods, and new farms under construction across the Southeast, we're scaling fast — and we're looking for a Sales Executive who can build and lead the national revenue engine that powers the next chapter of our growth.

We're seeking a strategic, high-energy Chief Sales Officer (or VP of Sales) to design and scale our entire sales organization from the ground up.

You'll be responsible for building a high-performance team, implementing data-driven systems, and expanding distribution across wholesale, e-commerce, and retail channels nationwide.

• Architect and lead Big Guns' end-to-end sales strategy across B2B, DTC, and national retail.
• Recruit, train, and mentor a sales force of managers and representatives.
• Define KPIs, CRM dashboards, and compensation structures that drive performance.
• Expand partnerships with major retailers, distributors, and corporate clients.
• Collaborate with Marketing, Operations, and Finance to forecast and scale revenue.
• Represent Big Guns Coffee at trade shows, investor presentations, and national buyer meetings.

• Sales infrastructure built and staffed within 90 days.
• Measurable 25 %+ month-over-month growth in new accounts.
• Predictable revenue forecasting and CRM visibility.
• Scalable team culture rooted in accountability and excellence.

• Base Salary: $150,000 – $175,000 DOE
• Performance Bonus: $50,000 – $75,000 based on company revenue targets
• Equity / Phantom Equity: ≈ .25 % (vesting 3–5 years)
• Benefits: Health, PTO, travel allowance, product perks, and leadership bonus opportunities
• Location: Pendleton, SC (onsite with hybrid flexibility and travel to key accounts)

• 10 + years in CPG, beverage, or AgTech sales leadership
• Proven success launching or scaling products into national retailers
• Deep understanding of KPIs, CRM automation, and performance-based culture
• Natural team builder, coach, and communicator
• Entrepreneurial mindset with a passion for sustainability, innovation, and brand storytelling

Join a mission-driven, Veteran-Owned company redefining what “farm-to-cup” means.

You'll help write the next chapter in American agriculture — bringing coffee farming home, indoors, and into the future.