Job Details

Develop and execute comprehensive digital marketing strategies to strengthen Dodge's presence across digital channels. - Work with Communications to develop, manage, and execute messaging for product and industry-focused campaigns. - Support website & CMS strategy and execution: content updates, landing page optimization, conversion path management, analytics, search engine optimization. (SEO), and answer engine optimization (AEO). - Plan, execute, and optimize paid search and paid social campaigns, including performance tracking. - Support paid digital advertising campaigns (PPC, display, social) across multiple platforms. - Execute social media strategy and content creation to grow awareness and engagement. - Create, manage, and optimize email marketing campaigns and Hubspot automation workflows, including lead scoring and CRM integration to ensure clean marketing-to-sales handoff. - Define KPIs, ROI, and campaign performance while building dashboards for CRO insights and GA 4/ CRM/ ...Marketing Specialist, Marketing, Digital, Specialist, Social Media, Manufacturing, Business Services