Job Details

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Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This is a role on the social media team with potential to be on the ground floor of a fast-growing specialty agency.

The LinkedIn Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with mid-market and enterprise clients, communicating results, creating custom strategies, and executing paid media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses. This role reports to the Associate Director.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to align tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Be responsible for personal productivity and utilization
• Collaborate with the Associate Director to achieve internal and client goals
• Understand the value of programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn to maximize ROI

What You Offer

• 2+ years experience at a performance/digital marketing agency, with hands-on support for B2B clients
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units (e.g., conversation ads, document ads, CTV, and more)
• Proficiency with advertising platforms and tools (LinkedIn Campaign Manager, ZoomInfo, 6sense, and more)
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and optimization
• Ability to analyze campaign performance with tools like Google Analytics/GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate strategy and tell stories with data
• Problem solver mindset; curious and proactive
• Always seeking opportunities to grow and share knowledge
• Ability to manage multiple projects simultaneously
• Committed to quality without losing the human aspect of advertising
• Willingness to travel to visit clients approximately once per year, as needed

What Success Looks Like

• Demonstrate Abe's core values in interactions
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, focusing on client growth and satisfaction
• Build client trust and renewals through strong relationships
• Cross-sell services aligned with client goals
• Clearly communicate results to client contacts and executives
• Make strategic decisions for accounts

Benefits

• Annual base salary range for this position based in the United States: $70,000-$80,000 USD with potential for bonus eligibility
• Medical, dental, vision, disability, and life insurance coverage
• Employer-paid plan for you; partial employer contribution for dependents
• Benefits to support the whole person: mental and physical health resources, and wellness programs
• Time Off: Unlimited PTO (2-week minimum), paid holidays, your birthday off, year-end recharge, parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available where we have established operations. You must have work authorization in the country you reside in.

This role operates 100% virtually from a home office. Collaboration is via Zoom and Slack. You will need a laptop, essential software, and reliable internet. Reasonable accommodations may be made for applicants with disabilities.

If you require accommodations in applying, interviewing, or pre-employment testing, please contact ...@directiveconsulting.com.

Additional Information

At Abe, People First is a core value. We are committed to a diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Business Development and Sales
• Industries: Advertising Services