Job Details

Overview

Your Tasks: This role will be responsible for building and leading the marketing function to support the successful launch and long-term commercialization of the companys first CAR T-cell therapy. This individual will develop and execute the marketing strategy for this therapy, oversee brand positioning, drive market penetration, and establish a high-performing team. As a key member of the US Biomedicine leadership team, this position will contribute to the development and execution of commercial, operational, and launch plans, ensuring alignment with the companys overall strategic objectives. This role will be both strategic and hands-on, requiring deep expertise in oncology, market dynamics, digital and tactical marketing, and customer engagement. The individual will build and develop the marketing organization, structure, and capabilities, ensuring seamless cross-functional collaboration with sales, market access, medical affairs, analytics, R&D, regulatory, finance, and other key functions. Beyond launch, this leader will be responsible for optimizing marketing strategies and driving brand performance to achieve continued growth and success. This position will report to the Chief Officer, North America Biomedicine.

Responsibilities

• Brand Strategy & Execution: Develop and execute the marketing strategy to maximize market potential and ensure commercial success, aligning with broader corporate objectives.
• Lead annual brand plans with clear success metrics, budget requirements, and tactical execution.
• Develop product positioning, messaging, and market segmentation to drive customer engagement and revenue growth.
• Oversee digital and tactical marketing initiatives, including HCP and patient engagement strategies and scientific conference programs.
• Define KPIs and use market insights to refine and optimize marketing tactics for maximum impact.
• Marketing Materials & Campaigns: Oversee the creation, development, and implementation of HCP promotional materials for use by the field sales team; ensure campaigns across channels to reach customers.
• Develop and execute a digital media strategy to engage HCPs and patients / caregivers, enhancing education and awareness of CAR T-cell therapy.
• Agency & Partner Management: Actively manage advertising agencies, establish success metrics, and conduct periodic formal assessments; ensure all activities comply with Medical, Legal, and Regulatory guidelines.
• Foster collaboration between marketing and cross-functional partners (Medical Affairs, Account Management, Regulatory Affairs, Operations, etc.).
• Cross-Functional Leadership & Collaboration: Serve as a key member of the Commercial Leadership Team; align with sales, market access, medical affairs, and R&D; ensure data-driven decision-making with analytics and finance.
• Customer & Market Insights: Leverage oncology expertise, KOLs, and market access stakeholders to inform go-to-market strategy; develop customer engagement strategies to influence behavior change and drive brand adoption.
• Communications & Training: Lead external communications strategies with HCPs, patients, advocacy groups, and payers; oversee internal/external training programs for commercial and field teams.
• Compliance & Operational Excellence: Ensure marketing activities comply with policies and regulatory standards; manage the promotional review process and budget allocation.
• Team Leadership & Organizational Development: Build and develop a high-performing marketing team; provide coaching, mentorship, and professional development; foster collaboration and accountability.

Qualifications

• Bachelors degree required; MBA/MPH/PharmD/PhD preferred; 12+ years in pharmaceutical/healthcare, with 8+ years in progressive marketing leadership roles.
• Deep expertise in oncology, hematology, transplant, or cell therapy marketing preferred.
• Proven track record leading launch readiness for complex therapies (ideally cell therapy, oncology, transplant, or rare diseases).
• Experience building high-performing teams with strong people management skills.
• Strong understanding of HCP engagement, patient education, payer marketing, and sales training strategies.
• Experience working with cross-functional teams (account management, market access, sales operations, analytics, etc.).
• Existing relationships with KOLs, key account leaders, and academic societies are a plus.
• Collaborative leader with strong communication, analytical thinking, and ability to operate at both strategic and tactical levels; startup mentality; adaptable and resilient.
• Deep knowledge of pharmaceutical marketing regulations and compliance, including FDA guidelines, OIG requirements, and industry best practices.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to walk; use hands to finger, handle, or feel; reach with hands and arms, talk, and hear. The employee is required to stand; climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required include close vision, color vision, peripheral vision, depth perception and ability to adjust focus. Must have ability to handle more than one task at a time and work at a rapid pace while maintaining attention to detail.

Work Environment

The work environment varies by facility; home office is required and must be temperature controlled. Role requires travel to customer sites and may involve exposure to natural elements. Use of research/clinical equipment may be required with adherence to SOPs and PPE. This employer is an EO/AA employer and participates in E-Verify. Miltenyi Biomedicine, Inc. is an Equal Opportunity Employer.

Company Information

For information about Miltenyi Biomedicine, see the companys description in the original posting. This description includes the companys role in providing products for sample preparation, cell separation, analysis, imaging, and cell culture, and its involvement in cell and gene therapies. This section is retained for context and compliance purposes.

Know Your Rights: This employer is required to notify all applicants of their rights pursuant to federal employment laws. For more information, please review the Know Your Rights notice from the Department of Labor. J-18808-Ljbffr