Job Details

JOB TITLE: Marketing Manager

Organization Summary:

VisitGreenvilleSC (VGSC) is a not-for-profit, membership-based, economic engine, and accredited Destination Marketing Organization (DMO). We proudly represent and serve the City and County of Greenville, South Carolina, the hospitality industry, and hundreds of small businesses. As Greenville's official sales and marketing organization, our Mission is to maximize Greenville's Visitor Economy by developing and promoting exceptional visitor experiences to elevate the quality of life and prosperity for our community.

VGSC is a values-based organization placing a great deal of importance on adhering and embracing the following values in all that we do:

• Integrity: Doing the right thing all the time. We build trust through honesty, transparency and respect.
• Open: We actively seek new perspectives with the belief that we're stronger because of our differences.
• Resilience: We believe our response to adversity, not the adversity itself, defines who we are. We are positive, flexible and persevere to find success.
• Passion: We are inspired by an authentic love for Greenville, and we strengthen our community by sharing it with the world.
• Excellence: Our team, our vendors and our stakeholders deliver bold, creative and high-performing solutions.

Position Summary: The Marketing Manager will be responsible for managing marketing initiatives for the destination of Greenville, SC to increase visitation, inclusive of leisure travelers and group/business travel. As a team member, this role will partner with other Marketing team members to support and assist with implementing the organization's marketing strategic plan and all the tasks that are associated with the plan. This role will work with a team of individuals who participate in output and management of advertising, agency management, marketing strategy, creative development, website management, email marketing, tradeshow support, and event planning.

Essential Duties and Responsibilities:

• Assist with implementing an integrated strategic content and communications plan to

advance the brand's identity; broaden awareness of its programs and priorities; and

increase the visibility of its programs across key audiences

• Demonstrate and communicate knowledge of product information including marketing initiatives, market research and brand strategy.

• Participate in the implementation of the annual marketing plan and budget

• Collaborate with agencies as necessary

• Assist in the development of various creative materials, including advertisements and promotions, website development, booking engines, SEO, SEM, tradeshows, collateral, signage and email

• Analyze campaign results and market trends and recommend changes to strategies based on analysis and feedback.

• Prepare and present reports & presentations to a variety of audiences

• Be actively involved in the community and public organizations, serve on local boards and committees as appropriate

• Other duties as determined by Leadership

Candidate profile: The successful incumbent will be one who understands and appreciates the importance of collaboration, teamwork, and hospitality. Success will lie in this individual's ability to assist in creating effective marketing strategies that span a wide spectrum of consumers. This incumbent will be a strong, clear and compelling communicator (written, verbal and presentation) and able to prepare plans and disseminate messaging to respective audiences. A team player, this incumbent must be detail oriented and have strong project management skills. Additionally, this incumbent will be a sound problem solver and resilient in nature.

Qualifications:

• Bachelor's degree in communications, marketing, business, or related field

• Three (3) to five (5) years' minimum experience in marketing and/or communications field

• Experience in travel and tourism industry preferred; hotel, agency and/or DMO/CVB experience a plus

• Proficiency in Microsoft and Google products

• Experience working with current platforms/technology in the marketing space

• Must be able to lift up to 25 lbs. and transport equipment and materials for use in programs

• Able to effectively manage time and work independently with minimal supervision

• Able to travel and work varied hours, including evenings and weekends, as needed

Please note, we kindly ask that you refrain from contacting VGSC employees directly.

VisitGreenvilleSC is an employer that offers equal opportunities. We evaluate qualified candidates and do not discriminate against any employee or applicant on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors as defined in federal and state laws, or any other characteristics protected by federal or state law.